Have you been researching ways to keep in touch with your customer base? Are you trying to get their attention? The best way to do that, and KEEP them focused on you is creating an email newsletter. While this sounds like a simple task, it is often done wrong and ends up not being as successful as you anticipated. With that said, before you begin, make sure you are aware of the following things.
Does an email fit the need of your business?
You definitely want to ask yourself this question before spear-heading this big task. It would be a huge waste of time for your business growth to create something that will not be a benefit. Do some research in your field. Are other similar companies sending out newsletters? What is your competition sharing? How well is their audience responding?
Create a game plan.
Once you’ve decided that this is right for your business, evaluate how much time and effort it will take to put out a successful email newsletter. Next, determine the information most valuable to your customer base. Offer a call to action. Provide updates or progress your business is making. If your business is product based, let them know of an upcoming launch. You can also offer discounts for loyal subscribers. Sky is the limit to what you can add to a successful newsletter!
Now that you are in brainstorming mode, make sure that you are not over-crowding your newsletter. Too many good ideas can clutter your message, and lose your audience. Make it thematic. Stick to that theme and your newsletter will flow. Themes will be able to organize you more in the way of content creation and launches. It will not only help generate your amazing newsletter, but bring more order to how you might run your business.
Don’t be too pushy with your sales.
Stick to mostly informative content and then passively add in your call to action somewhere along the way. This way, you won’t entirely lose your audience. Good reading material includes educational opportunities, updates on a successful product and how it has affected your users/buyers. Lastly, think of other content that humanizes your business and throw that in there. When your audience feels comfortable with you, they are more than likely to buy from you. Rule of thumb is to simply add ONE call to action per newsletter.
Let them know what they’re getting.
As mentioned before, people want to know how they can benefit by reading your newsletter. Make sure that you let them know what they will be receiving monthly (or weekly, depending on how frequent you want your newsletter to be). Are you sending over the latest blogs? Quote of the day? Personal success stories? Updates on your product? Coming events? Give them something they just HAVE to read.
Create attention grabbing copy.
Your email subject is the first thing your subscriber will see. Make sure it’s a pulling phrase that they HAVE to click on and read more of. In addition, you want to make sure that the body of your newsletter is not flooded with copy. We live in a microwave age, where our customers want fast, short, and simple. In fact, don’t even get into too much detail. What you want to do is give them just enough so that they are eager to visit your website to get the rest of the information.
Personalize your greeting.
With so many email marketing tools at our fingertips, it’s very easy to personalize your emails to your customers, even in a mass send out. Research the tools available so that you can go with what’s best for your business. These tools even make it easy for you to design on your own with minimal need for “a designer’s eye”. Within these tools, you will be provided codes that will allow you to address the person opening the email and not having to send them out individually.
Now that you have the right tips on how to create an amazing email newsletter, go and get creative! It’s the best way to get your business out there and humanized for more growth. Go for it!