Online businesses have become the new norm. Because of this, you have to make sure that your brand stands out above them all. With the speed of the internet growing, it’s no wonder the attention span of the potential client is shrinking. You have to be able to catch their interest early on. Each week this month we will dive into how to attract your potential clients in a short amount of time.
So how can you capture your client’s attention fast?
Develop your brand.
The very first thing you need to come up with for your business is an eye catching logo. Any successful business has a very innovative and attractive one. It is the first thing that represents your company.
What are ways to create a logo?
Do it yourself.
If you have the talent to do so, then go for it. The best programs to use are Photoshop and Illustrator, but there are some free tools online that can do a close enough job. Just keep in mind, that if you’re looking for a professional logo that represents your company, you should not try and cut corners. If you’re not a pro, find one that can do the job for you.
Hire a designer.
While some designers may be pricey, but you get what you pay for after all. When shopping around for someone to create your logo, be sure to know what you’re getting for the price you’re paying. Always expect the original file used to design your logo. You will also want to obtain the vector image so that you can use it, not only for small print jobs and icons online, but large billboards, and other print jobs larger than a normal sheet of paper.
If you are on an extreme budget but don’t want to be cheap on your logo, there are other alternatives other than a designer. Most Virtual Assistant companies, like Make It VA, have graphic designers on staff that can get the job done for you at a lower, reasonable price, at the same level of quality.
Many starter businesses rely solely on this option. There are a few websites that will allow you to choose from multiple template options. These sites also offer the option to tweak to personal specifications.
However, it probably only allows for color or name changes. This option is not one for creativity, or even the best way to give your business a look that stands alone since so many people are also pulling from this site and using these pre-designed logos.
How do you come up with the concept of a logo?
Many organizations have double meanings for their logos. For example, Amazon’s logo looks like a smile. The subliminal message is the “smile” starting at the “A” and pointing to the “Z”, letting you know that this company offers everything from A to Z.
You can be as creative or as simple as you feel your company needs to be. Just keep in mind that the more creative, the more the chances you will attract attention and keep it.
The next article will touch on how to attract potential clients via social media. While that topic can take months to go over every detail, as long as you focus on some of the major attracting points, you’ll be able to grow your client list in no time.