Now, more than any time in history, having an online presence for your business is one of the smartest decisions you can make to stay ahead of the competition. With that online presence you’ll want to be extra diligent that the content associated with your brand is up to the highest standards possible. Proofreading documents and all online content; basically anything that will be seen by anyone; is vital to creating a credible and professional image for potential clients.
Inbound Marketing is a big player when it comes to building and promoting your business. One way to effectively use inbound marketing is to know how to write and deliver a quality press release.
A good press release has the look and feel of the announcements that caught people’s eye back in the days of a daily newspaper. It garners excitement, draws attention and builds enthusiasm for an offering or event.